Hans Kullin is a Swedish digital PR strategist, with 15 years’ experience from public relations at professional services organizations such as Accenture and Linklaters, and at several PR agencies, most recently as Nordic Practice Leader for Digital at Burson-Marsteller. He is currently part of Sermo Consulting, a small niche agency with long and extensive experience in strategic and tactical guidance in online corporate communication.
Hans was one of the very first Swedes in the PR industry to take up blogging and was dubbed Sweden’s fifth most influential blogger in 2004. His blog Media Culpa has since been listed in several global rankings as one of the most influential Scandinavian blogs about media and marketing. Hans has also been performing BlogSweden since 2005, an annual survey of Swedish bloggers, that may be the longest running of its kind in the world.