Ritchie Pettauer, organizer of the World Blogging Forum 2010 Vienna, is an online marketing consultant and Blogger from Austria. He started his German blog datenschmutz – medien.kultur.technik in 2006. [datadirt online marketing | English blog]
Online marketing consulting services
His consulting company pnc | pettauer.net consulting specializes in strategic online communication, encompassing all aspects of digital communication:
- Online marketing reviews | monitoring and web analytics
- Social Media Marketing | workshops | management coachings | strategy refinement
- SEO services | on-site optimization | high-end link building
- Keynotes and lectures about digital communication | online publishing | online marketing trends
Find out more about his projects and career on Ritchie’s LinkedIn profile.
Business blogs serve as channels for the commercial leads and authentic discussions
Web has expanded vastly as a pool of various ideas and offers. It isn’t the narrowed one sided data channel that it was once a long time ago. There are social fanfares and there is an evident business synergism of excessive value manifested. These two mark the notable developments within the web. Besides, the scientific literature and information pages have elevated tremendously & thus the strange lay reader is getting benefited with the resonant and authentic knowledge. There are some leading mechanisms which have emerged as buoyant and are leading these ideas within the web. A blog is one among them and the orientation of it such that the frequent seeker can get to the gist in the simpler communicative words. Business blogs are particular passages and trip upon the above mentioned lucid communication to spread the popular cause that could serve to seed the eWoM!
EWoM or the ‘electronic word of mouth’ is the self breeding social mechanism that’s being tried with sheer dedication by the webmasters. In a lot of the cases, the aim is to safe the SMO (social media optimization) and therefore the SMM (social media advertising). This is the process of partaking the free visiting enthusiasts within the internet within the celebration of a product. However, this is not an easy and set passage to move through; and deliberate cautions and moves are required. A very powerful are the triggers and it’s right here that the enterprise blogs function the perfect! These are the authentic net pages that remain floating after which seem before the potential customer by way of the trusted SEO techniques of complete range; one being the novelty of it that provides the tag of ‘good’ within the search algorithms. From a very good enterprise blog, leads are generated for the eWoM, discussions and even sales. The final one is the sought after and ultimate intention each time.
However, as acknowledged above, blog creation will not be easy like a switch; this merely isn’t technical. The primary attribute of the ‘good’ blog is that it ought to be creative as only then the reader would stay engaged. Higher the lucidness and communication movement higher could be the generic affinities and the reader would proceed to read to derive and develop conclusions. Blog needs to be also (solely) sufficiently deliberate to make the business impression upon the mind; this would serve to generate the results in the landing pages of the e vendor.
Above we talked of the business brewing by means of the blogs. Nevertheless, these concepts also serve many other dimensions. A blog is a dynamic and ongoing course of that continues to supply the feedback and thus additionally invite others to respond. If the dual aspect interplay is worked, then the authenticity of the online page is enhanced. While the SEO quotient additionally suffers upgrade by means of this, the actual benefit is that such locations in the web create the free swimming pools of data which might be democratic also. Complete range of discussions and subjects are being taken up by means of the enterprise blogs like such.