World Blogging Forum Vienna 2010

Hans Kullin is a Swedish dig­i­tal PR strate­gist, with 15 years’ expe­ri­ence from pub­lic rela­tions at pro­fes­sional ser­vices orga­ni­za­tions such as Accen­ture and Lin­klaters, and at sev­eral PR agen­cies, most recently as Nordic Prac­tice Leader for Dig­i­tal at Burson-Marsteller. He is cur­rently part of Sermo Con­sult­ing, a small niche agency with long and exten­sive expe­ri­ence in strate­gic and tac­ti­cal guid­ance in online cor­po­rate communication.

Hans was one of the very first Swedes in the PR indus­try to take up blog­ging and was dubbed Sweden’s fifth most influ­en­tial blog­ger in 2004. His blog Media Culpa has since been listed in sev­eral global rank­ings as one of the most influ­en­tial Scan­di­na­vian blogs about media and mar­ket­ing. Hans has also been per­form­ing BlogSwe­den since 2005, an annual sur­vey of Swedish blog­gers, that may be the longest run­ning of its kind in the world.

kullin.net